About us

Recognised by the European Commission. Financed and delivered with world-class partners.

Greenful is the first company worldwide to manufacture construction panels at industrial scale from unsorted textile and plastic waste. The European Commission has recognised Greenful as the only model with the volume and scalability to meet the EU’s Waste Framework Directive and Waste Cessation Regulation.

The first full-scale factory in Estonia is already fully financed, supported by €39 million from the EU Just Transition Fund. Additional facilities are in preparation in the Netherlands and the UAE.

Greenful’s strength is reinforced by an international consortium of partners: KraussMaffei, Elomatic, Veolia, KPMG, LyondellBasell, and Scanweld.

Closing the loop

Greenful delivers the missing piece for uniforms, PPE, and textiles: secure, compliant, traceable end-of-life solutions.

Compliance: ready for Extended Producer Responsibility (EPR 2025) and aligned with EU directives.
Security: monitored destruction and closed-loop recycling of uniforms and PPE.
Traceability: digital product passports and transparent reporting for ESG leadership.

Every Greenful Panel closes the loop twice: first by diverting 500 kg of textile and plastic waste per cubic metre, then by being fully recyclable again at end-of-life.

Our impact

Each Greenful factory recycles 35,000 tonnes of textiles and 20,000 tonnes of plastics annually, preventing 94,500 tonnes of CO₂ emissions per site — the equivalent of removing 20,000 cars from the road.

By 2050, Greenful will operate 150 factories worldwide, recycling 5.7% of global textile waste and generating an estimated €32.5 billion turnover through scalable circular infrastructure.

Firm foundations

Scalable solution

Greenful was founded in 2019 by Toomas Allikas, who first explored innovative ways to reuse waste materials through the Climate-KIC program for climate innovation.

Recognising that the world lacked a scalable, industrial solution for textile waste, Toomas focused on the construction industry — a sector capable of absorbing large volumes of recycled resources while demanding durability and performance.

This insight led to the development of the Greenful Panel: a breakthrough material that transforms unsorted textile and plastic waste into high-performance, fully recyclable construction products. By bridging two of the world’s most polluting sectors — textiles and construction — Toomas set Greenful on the path to becoming a trusted infrastructure partner for circularity.

Why it matters

Greenful is not just another recycling idea — it is the industrial partner that finally closes the loop.

Secure destruction of branded, logo-bearing, and security-sensitive textiles.
Full compliance with incoming EU legislation.
Measurable ESG impact and reputational protection.

The world has a waste problem. Greenful closes the loop.

Mission – Vision – Values

Greenful’s mission is to innovate new construction materials from recycled
textile, rubber, and plastic waste that outperform traditional materials.

Our goal is to recycle 15% of
Europe’s waste within 6 years,
thus accelerating the world’s
transition to a more
circular and sustainable economy for all.

Our vision is to be a global manufacturer of unique,
high-quality, and innovative construction materials with the most significant environmental benefit.

Our expertise sees us utilizing
existing waste streams and
avoiding creating new ones.
Sustainability and innovation are key drivers for making a positive impact.

Meet the Founders

Toomas Allikas

Founder & CEO

Toomas is a serial entrepreneur with more than 15 years of experience in creating new and innovative companies that not only help improve people’s lives but also solve crucial environmental issues in our world today.

Prior successes include establishing a credit company that helped over 70,000 people by generating €26M in revenue, and becoming the manufacturer of innovative modular homes that are energy-efficient and eco-friendly.

Toomas’ unique competence lies in his visionary approach to opportunities, conceptualizing how technology can be used to solve key problems, and then organizing the creative energies of his teams to build successful businesses.

toomas@greenful.com
+372 53 123 123

Michael Vasileff

CFO

Michael can boast over 25 years of experience in the financial services industry in the US and Europe, with firms such as Morgan Stanley, Citibank and Merrill Lynch. Prior roles include CFO, COO, BDO and Head of Sales.

He possesses wide-ranging experience of leveraging success with firms of all sizes. He’s participated in several startups, establishing financial, operations, client servicing, product development, and investor relations functions.

Michael holds an MBA from the prestigious Wharton School, an Advanced Certificate in Finance from NYU, and two undergraduate degrees with Honors and Distinction. He is also a Chartered Financial Analyst (CFA).

michael@greenful.com
+1 570 677 5376

Our active markets

Most of our existing commercial activity is in Finland and the Netherlands. To ensure we can be closer to waste sources and new clients, we’re finalizing plans to construct a network of 10 EU-based factories.

Each will cost €70M and we have developed a 9-year plan with the European Investment Bank to fund 70% of the total cost through loans. Beyond that, we’ll expand into the US and Asia, where waste amounts are even higher, as are the opportunities for us to make a real, positive, and lasting difference.

Talk with us about investment opportunities in your country.