Mission – Vision – Values
- Greenful’s mission is to recycle textile, plastic and used car tire waste into useful, value-added products for society.
- Our goal is to accelerate the world’s transition to a more circular and sustainable economy.
- Greenful’s vision is to recycle 15% of Europe’s waste within 6 years and then start working on the global problem.
- Our expertise is the use of technology and innovation to make these products and then market them to customers around the world.
Greenful is a business born of a problem, too much textile waste in the world and no way to dispose of it. The idea started when one of our founders Toomas Allikas was experimenting with different waste materials in a climate kic program.
Textile waste was one stubborn problem without any solution but Toomas found an answer and the Greenful panel was invented! Today Greenful is still one of the very few real solutions to the millions of tons of textile waste in the world. We dedicate our lives to solving the textile waste problem and using the same innovative approach to defeat other waste issues globally
Meet the Team
Toomas is a serial entrepreneur with more than 15 years of experience in creating new and innovative companies that help improve people’s lives and solve important environmental issues in our world today.
Prior successes include establishing a credit company that helped over 70,000 people and generated € 26M of revenues, a waste recycling company that develops construction materials from textile, plastic and rubber waste, and manufacturer of innovative modular homes that are energy-efficient and eco-friendly.
Toomas’ unique competence lies in visioning market opportunities, conceptualizing how technology can be used to solve problems, and organizing the creative energies of his teams to build the businesses.
Markku has a proven track record from small to large scale companies in management, business development, internationalization, building partnerships and new, innovative business models. During the last 20 years he has helped over 450 enterprises in maritime, machinery, retail, ICT, communications and creative industries to start successful business. Markku has a track record with Fintra, Finpro, Omnitele, Fujitsu, Ericsson, Nokia and other corp.
Michael is a professional with more than 25 years of experience in the financial services industry in the US and Europe with firms such as Morgan Stanley, Citibank and Merrill Lynch. Prior roles include as CFO, head of sales, COO and business development officer. His background includes a wide range of experience working with both large and small firms to achieve success.
He has participated in several startups by establishing financial, operations, client servicing, product development, and investor relations functions. Michael has a Wharton MBA, Advanced Certificate in Finance from NYU, two undergraduate degrees with Honors and Distinction and is a Chartered Financial Analyst (CFA).
Kadi has been working with national and international research and development projects for 5 years. Having graduated from and worked in Estonian Maritime Academy she has extensive knowledge in the maritime field. Kadi has been involved in several international cooperation projects in wide range of topics like maritime safety, oil spill response, training course development, simulation exercises and human factor in shipping. With a MSc degree in environmental management, her interests include green solutions and sustainability.
Where we do business
Greenful is currently active in Finland, the Netherlands and other countries of Europe. We are building our network of factories across the continent to be near our customers and sources of waste.
Once our European business has been established we aim to expand to the US and Asia, where the waste amounts are higher and our opportunity to have a positive impact is greater. We continually reassess our operations to maximize the use of waste in our products, minimize any negative impact on the environment and contribute to a better world.